Immersive Reality in Architecture - Immersive Reality in Architecture
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The International Conference on Augmented and Virtual Reality focused on Architecture, Real Estate and Cultural Heritage

Im – Arch 2017 is over!


We thank:
Our 160 + attendees from 26 countries
Our inspiring speakers
Our amazing sponsors

For having made of this first edition a big success.

we met

we innovated
we listened and we talked
we tried and compared
we networked
we ate and we drank
we rode on boats
and fell from docks

We are looking forward to seeing you all, be you a veteran or a debutante, in


San Servolo Island, June 2018 + Workshops 


Early Birds on sale now!

round table – 2017 – photo courtesy of Cityscape

Im-Arch is a conference in the city of Venice, Italy.

Im-Arch’s focus is on AR/VR and Design, where design goes from architecture to retail,

from skyscrapers to blown glasses, from museums to building sites.

Im-Arch is a meeting point for all those who are interested in empowering their design process with Augmented Reality, Virtual Reality and Mixed Reality technologies, and are looking for just the best way to do it.

Im-Arch is for those who want to innovate their communication strategies, in a way that was unthinkable up to now. And for those who want to try and compare the latest devices, and see which is best for their own needs.

“For a long time I’ve been talking about the fact that for architecture VR is what is needed and for VR, architecture is

what is needed. And now today, at this conference we’re seeing the best use cases of virtual reality and it’s in all in the presentations we’ve seen today. So

this has been a fantastic conference!”


Christopher Nichols – Chaos Group V-Ray

presented by:

main sponsor:

gold sponsors:


media partners:

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