Conference

State of Unreal Studio: Get a glimpse of the new features developed by the Enterprise team for Unreal Studio, Datasmith and Enterprise workflows for Unreal 4.20.

Using VR for visualization as it pertains to workflow and content creation, provides many tough challenges to artists and developers. Most of them were subject of investigation in the past, but they were not resolved or at least in an efficient way, since lots of manual labour is still needed to achieve a proper result.

Our goal in this session is to review these techniques, how to utilize them in a more modern context and expose future innovations for high quality content creation and workflow acceleration.

How physical connection to storytelling in Virtual Reality is enhanced by having agency over outcomes. This control of traditional narratives can dramatically transform our connection with a space and create memories that resonate long after the experience.

The talk will highlight the design of The Kremer Collection Museum – an award winning VR museum- that walks a fine balance between the conventions of physical space and the unlimited possibilities of the virtual realm. The Kremer Museum is the first Hi-Definition VR museum of its kind! It houses 74 Masterpieces of its magnificent collection in a stunning realistic quality. Joel Kremer will talk about the technical aspects of this achievement.

Alex will discuss his experience transitioning from traditional architect to VR design consultant, showing examples of how VR has opened up new design doors. Immersive technology allows you to conceptualize, revise, iterate, and experience your project while feeling truly present in the process, yet many designers are still only using it for review. This session will cover sketching, massing, modeling, and lighting in VR at every stage of your workflow. Learn how to maximize your efficacy in communicating design intent both to others, and to yourself!

With IKEA Place, their first true AR app, IKEA has begun to go beyond democratizing design for the home, and started to democratize interior-design for the home. From Bryan’s perspective as a writer, and creative director for brands, he’ll share his experience taking on the opportunities of AR and natural interfaces, and how he sees these opening new doors for brands to interact with their audience.

Use of VR (and other visual presentation forms) as a way to communicate impacts of design options relating to light, wind and acoustics done by our in house sustainability department.

Smart developers sell their real estate using immersive technologies, based on our experiences, we’ll explain why more immersive visualizations will be requested from you in the future. The trend toward selling at every stage of the project timeline from conceptual remote collaboration within a virtual space, to the virtual sales showroom.

How can VR transform the visitor experience in-gallery? Hattie will be sharing the craft and principles behind Modigliani VR: The Ochre Atelier, a recreation of Amedeo Modigliani’s final studio, and the learnings from integrating VR into the heart of a blockbuster podion at the Tate Modern.