Educated as architect, in 1993 interest for computer graphics is born thanks to the 3dstudio 1 brochure. From that point the search for the most realistic images and successful international works for big projects from australia to usa had turn to animation, commercials and vfx until now. In 2004 CGarchitect honoured Luis with one of the first 3dawards for the best animation for architecture. And today, thanks to powerful 3ds max toolset to optimize geometry has brought the company urbansimulations,near to the 25th anniversary, to become one of the most advanced developers for cloud based database of stores systems. Luis is still leading the latest techniques and strategies for the virtual reality systems and the art direction.